NHRA ANNOUNCES TWO NEW PROGRAMS FOR FANS TO ACCESS RACE COVERAGE WORLDWIDE
NHRA will launch a premium live streaming
service, anticipated to start in March 2016, which will deliver live
video streams from NHRA Mello Yello Series events to internet-connected
devices, including mobile devices. This subscription service will give
NHRA fans around the world the chance to see all of the action from NHRA
Mello Yello Drag Racing Series events like never before.
“NHRA All Access” will
feature live and continuous coverage of all Pro and most Sportsman races
from the qualifying runs on Friday through the finals on Sunday. The
live stream of the in-venue feed will include audio from track
announcers and video from trackside big screen displays. Subscribers
will be able to experience all of the racing action as if they were
sitting in the stands.
Upon launch, NHRA All Access will be
available globally on a subscription basis for $99 (USD) for the
remainder of the 2016 season. Fans should watch for announcements about
NHRA All Access on NHRA.com.
“We’re working toward a level of NHRA
coverage that has never been available,’’ said Ken Adelson, NHRA vice
president of broadcasting and digital content. “Being able to watch the
event digitally as if you were there will be a great option for our fans
on a worldwide basis. At the same time, we’re focusing on bringing NHRA
racing to TV networks around the globe. It will all be worth waiting
for.”
To expand its availability to
international audiences, NHRA also has partnered with Greenlight
International Limited, the largest syndicator of international
motorsport television rights in the world, to secure distribution of
NHRA telecasts in Europe, Australia, the Middle East and other regions.
Isle of Man and Brooksville, FL, based Greenlight has entered into a
multi-year exclusive agreement to represent NHRA’s international
television rights.
Greenlight International
will be bringing all 24 events of the NHRA Mello Yello Drag Racing
Series to international media markets either as live or as one-hour
highlights, delivering compelling coverage of the world’s fastest
motorsport to audiences across the world. NHRA telecasts are already
available in the United Kingdom via BT Sport, and in Greece via Nova
Sports.
“Greenlight International is very proud
to start this relationship with the NHRA and the NHRA Mello Yello Drag
Racing Series,’’ said Jon Quayle, Greenlight managing director. “It is
without doubt a very significant championship with a very knowledgeable
and dedicated fan base throughout the world. We will be working very
hard over the coming months to secure distribution across our network of
international broadcasters.”
Under its new television deal with FOX
Sports, live telecasts and re-airings of NHRA events are available in
Canada and the Caribbean through the FOX Sports Racing channel. Canadian
distributors include Rogers, Cogeco Cable Canada, Videotron, MTS
Allstream and various smaller CCSA member companies. FOX is currently in
negotiations to add additional video distributors in Canada.
“We continue to invest in and strengthen
FOX Sports Racing in Canada, an effort not possible without our valued
distribution partners,” said David Nathanson, head of business
operations for FOX Sports.
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